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Yamaha Reveals Plans to Use American International Motorcycle Expo to Display its 2014 Line Up
Brand Becomes First Official OEM Partner of Inaugural AIMExpo
IRVINE, Calif. (February 15, 2013) – The American International Motorcycle Expo (AIMExpo), in conjunction with Yamaha Motor Corporation, USA, announced today that the iconic brand will use the groundbreaking showcase as a platform to display its 2014 products in the marketplace and interact with dealers and consumers. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event. Additional OEM participation will be announced in the coming days.
Yamaha’s range of powersports products is one of the most diverse in the industry and comprises machines under both the Yamaha and Star brands, all of which will be featured at AIMExpo. The Yamaha line-up of off-road motorcycles, sport ATVs, and street motorcycles from its sport segment will be joined by UTVs and utility ATVs from the outdoor segment.
About American International Motorcycle Expo
The American International Motorcycle Expo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important show of its type in the North American market and will have international impact within the motorcycling community.
About Marketplace Events
AIMExpo is produced by Marketplace Events Motorcycle Group, the newest division of recognized industry leader Marketplace Events. MPE connects enthusiasts with experts, products and services in dynamic face-to-face environments. From 14 offices in North America, the 115-person MPE staff produces 34 consumer shows annually attracting 15,000 exhibitors, 1.1 million attendees and another 1.5 million unique web visitors. www.marketplaceevents.com