Brand Becomes First Official OEM Partner of Inaugural AIMExpo

IRVINE, Calif. (February 15, 2013) – The American International Motorcycle Expo (AIMExpo), in conjunction with Yamaha Motor Corporation, USA, announced today that the iconic brand will use the groundbreaking showcase as a platform to display its 2014 products in the marketplace and interact with dealers and consumers. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event. Additional OEM participation will be announced in the coming days.

Yamaha’s range of powersports products is one of the most diverse in the industry and comprises machines under both the Yamaha and Star brands, all of which will be featured at AIMExpo.  The Yamaha line-up of off-road motorcycles, sport ATVs, and street motorcycles from its sport segment will be joined by UTVs and utility ATVs from the outdoor segment.
 
The Star brand features one of the most diverse lineups of cruisers that includes many different models with various iterations of each.
 
In addition to their displays in the Main Hall at the Orange County Convention Center, both brands will be taking advantage of AIMExpo’s remarkable outdoor space to conduct live product demonstrations with demo rides on both the street and dirt.
 
“On behalf of all of us at Yamaha and Star Motorcycles, we are both proud and excited to announce our official participation at the inaugural AIMExpo in Orlando this fall,” said Kim Knupp, Assistant Division Manager, National Events, Yamaha Motor Corp, USA. “We feel certain that a renewed energy has indeed returned to the motorsports industry and the management team at AIMExpo is poised to capitalize on that fact at a time and venue that’s a perfect match for us at Yamaha and for our dealers.”
 
Echoing Yamaha’s sentiments, Larry Little, Vice President & General Manager, Motorcycle Group, commented, “Yamaha has captured the vision of AIMExpo as the new grand stage for the powersports business in North America.  Like so many of the leading-edge products they’ve brought to enthusiasts over the years, they’re the first to embrace the innovative concept of bringing all corners of motorcycling and powersports in North America to one place at one time – at the right place at the right time!’’
 
AIMExpo will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla.  For more information, visit the AIMExpoUSA.com web site, and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.
 

About American International Motorcycle Expo       

The American International Motorcycle Expo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important show of its type in the North American market and will have international impact within the motorcycling community.
 

About Marketplace Events

AIMExpo is produced by Marketplace Events Motorcycle Group, the newest division of recognized industry leader Marketplace Events.  MPE connects enthusiasts with experts, products and services in dynamic face-to-face environments.  From 14 offices in North America, the 115-person MPE staff produces 34 consumer shows annually attracting 15,000 exhibitors, 1.1 million attendees and another 1.5 million unique web visitors.  www.marketplaceevents.com